A Taste for Trademarks: Registering a Flavor with the United States Patent and Trademark Office

A Taste for Trademarks: Registering a Flavor with the United States Patent and Trademark Office   Trademarks are used by their owners to identify and distinguish […]

Who Cares About Trademarks?

Who Cares About Trademarks?   OK, picture this: You are driving down a highway, and your mouth begins to water when you see the sight of those  […]

From a Lion’s Roar to a Cartoon Character Catchphrase: Trademarking Sounds

From a Lion’s Roar to a Cartoon Character Catchphrase: Trademarking Sounds   Sounds play a key role in marketing a company’s brand and establishing brand recognition.  […]

Trademark Registration: Color Me…Protected!

 Trademark Registration: Color Me…Protected! We commonly think of a company’s name, design or logo as a trademark or service mark.  The company uses the name or […]